Word: normalization
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Dates: during 1990-1999
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...clinical bases of the placebo effect and the "nocebo phenomenon," in which the mere expectation of sickness may cause the angst-ridden patient to hurtle towards death. Even though the articles start to resemble entries in a medical journal, compelling statistics--such as the 12 percent increase in "normal" U.S. suicide patterns following Marilyn Monroe's suicide in 1962--snatch the reader's attention whenever the discussion of endogenous opioids approaches the threshold of human tolerance...
...attention: "He has never worked out the position of his father in the household. In fact, it is not obvious to him by what right his father is there at all." His mother, in contrast, dotes on him with smothering affection. Why can't he be like the other normal Afrikaans boys, he asks himself, who can't afford shoes and get beaten by their fathers...
...write on your resume: I'm Joe Normal?" he quipped
Unfortunately for the sake of dramatic newsmagazine articles, Malick doesn't appear to have had a particularly sensational reason for turning his back on moviemaking. The shoots for both his films had been draining and difficult, and the director was said to have been disillusioned as well by the normal run of Hollywood hustling. According to an associate, Malick found the whole ancillary process of marketing a movie "sickening"--and who wouldn't? "He said he always planned to take a break," recounts Mike Medavoy, Malick's agent at the time of Badlands and currently the head of Phoenix Pictures...
DEPRESSURIZED Who doesn't get anxious in a doctor's office? A study finds that 20% of patients prescribed blood-pressure pills actually have normal pressure when tested in a less stressful setting...