Word: normalization
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Dates: during 2000-2009
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Maybe Pepsi's spiffy new logo will help restore normal service. The No. 2 sodamaker spent more than $1 million developing its latest look and may soon spend as much as $1 billion changing all its vending machines and global signage to the new design. It's the 11th time in Pepsi's 110-year history that the company has revamped its logo, and the first since 1987. Some have likened the look to President-elect Barack Obama's rising-sun-over-the-horizon campaign iconography. Although there's no evidence that Pepsi modeled its logo on Obama...
...Thus far the performers at Pep Rally have been the Harvard Band and a Harvard male a cappella group—quite different from your genre. Are you planning on performing the type of set you would at a normal concert...
...Paul Ridker at Brigham and Women's Hospital in Boston, the study tracked about 17,800 people in 26 countries. Participants included men ages 50 and older and women ages 60 and older, who had high levels of C-reactive protein (CRP) but normal cholesterol levels and no history of heart disease. Half the participants were given rosuvastatin (Crestor), and half were given a placebo daily for just under two years. The statin group reduced their CRP levels by 37%; their LDL, or bad cholesterol, levels dropped 50% to about 55 mg/dL. Among the 8,901 statin-takers, 31 suffered...
...study, published also in the New England Journal of Medicine, at least 250,000 heart attacks, or about 20% of the total heart attacks suffered per year in the U.S., may be prevented by controlling inflammation. Indeed, nearly half of all heart attacks occur in people with normal cholesterol levels, a strong indicator that factors other than cholesterol and atherosclerosis - such as inflammation - are involved. "This is a new way to prevent cardiovascular events in an entirely new population that we have been missing," says Weaver...
...levels to nearly 50% below the government-prescribed target of 100 mg/dL. Experts say the JUPITER results may prompt serious rethinking of the current guidelines - an issue that health officials have already been debating in recent years. "I would not be surprised if, given these results, we determined that normal LDL should be lower than currently defined," says Dr. Elizabeth Nabel, director of the National Heart, Lung and Blood Institute. Updated cholesterol guidelines are expected...