Word: normalized
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...still risk alienating some other consumers. The American Family Association (afa) this year reinstated a boycott on Ford autos, protesting the firm's product-focused ads in U.S. gay media. Randy Sharp, a director at afa, condemns Ford's ads for "giving credit to [homosexuality] as being a normal lifestyle." Ford says its decision last year to scrap publicity for its Jaguar brand was commercial, unrelated to pressure from afa. The U.K. Advertising Standards Authority (asa) in recent months received 19 complaints that the gay kiss featured in Dolce & Gabbana's TV spot was "unacceptable" (asa dismissed the complaints upon...
...Sitting at a lab bench in Boston, on the gray cusp between layperson and scientist, I’ve had a rare opportunity to see scientists from within as well as without. This past January, BBC.com ran a story headlined “Science ‘not for normal people,’” which cited research that aimed to discover the root of declining interest in science among Western students. The study showed that British teenagers “value the role of science in society but feel scientists are ‘brainy people...
...have the barbed wire and period graffiti on the property's perimeter walls. Given the modern penchant for minimalism, the revamped cells might seem almost as spartan as the oubliettes they once were, so if you would prefer something less ascetic you can opt for an apartment (sleeping seven), normal shared rooms or a dormitory bed. A requirement that guests strip their own beds upon departure smacks of a prison regime rather more than is necessary, but the bohemian atmosphere - there are regular art exhibitions as well as weekly jam sessions with local musicians - softens the overall experience, while...
...Hopkins Medical School in Baltimore believe. In a highly speculative, but well-reasoned, article in the Journal of the American Medical Association, they argue that testicular cancer is amenable to current treatments because testicular cancer cells are particularly vulnerable to modest increases in temperature - in the same way that normal sperm cells are vulnerable to increases in temperature. (Indeed, without the testes' somewhat cooler environment outside the body, most sperm cells would degenerate and be unable to fertilize eggs...
...correct, then heating up other tumors - from, say, breast cancer or colon cancer - could help boost the effect of chemotherapy and radiation. Such so-called hyperthermia treatments have been tried in the past, with little success - in part because it was difficult to isolate the tumor from the normal tissue around it. But it's possible that new developments in nano-technology could change the picture...