Word: normsã
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Travia calls it the “social norms?? marketing campaign—a branch of the national program of the same name (the National Social Norms Resource Center) that has been administered in universities across the country. This new effort in the battle to tame dangerous drinking habits is based on the idea that most college students overestimate how often, and how much, their peers actually drink. If students knew the facts, Travia says, they would feel less pressure to engage in risky behaviors...
These criticisms go too far because they dissuade people from voicing opinions that might be contrary to Harvard’s social norms??not because the people have been persuaded otherwise, but because a culture exists that makes those views socially taboo. This creates an atmosphere where people will disengage from important debates because they feel intimidated to voice their opinions. To borrow from John Stuart Mill, the only way for an idea to prove its worth is for it to be challenged within an open marketplace of ideas. In such a marketplace, any idea, regardless...
Wechsler, a champion of restrictions on alcohol supply, drew criticism from colleagues over the summer when he reported that “social norms?? marketing, which promotes decreased alcohol consumption by sending students the message that heavy alcohol consumption is not the campus norm, is ineffective...
...August of this year, Wechlser drew criticism for a study which said attempts to curb binge drinking with “social norms?? media campaigns—those aiming to prevent college students from overestimating their peers’ drinking habits—are highly ineffective...
...study led by Henry Wechsler, director of the 10-year-old College Alcohol Study—whose research was cited in the decision to ban kegs from the Harvard-Yale Game last year—concludes that so-called “social norms?? marketing, an anti-alcohol program based on the notion that most college students overestimate their peers’ drinking, does not effectively control alcohol abuse. But some researchers and social norms proponents say the report’s results are flawed, alleging that Wechsler’s methodology is skewed toward a favored outcome...