Word: normsã
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Dates: during 2003-2003
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...August of this year, Wechlser drew criticism for a study which said attempts to curb binge drinking with “social norms?? media campaigns—those aiming to prevent college students from overestimating their peers’ drinking habits—are highly ineffective...
...study led by Henry Wechsler, director of the 10-year-old College Alcohol Study—whose research was cited in the decision to ban kegs from the Harvard-Yale Game last year—concludes that so-called “social norms?? marketing, an anti-alcohol program based on the notion that most college students overestimate their peers’ drinking, does not effectively control alcohol abuse. But some researchers and social norms proponents say the report’s results are flawed, alleging that Wechsler’s methodology is skewed toward a favored outcome...