Word: norms
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Dates: during 1980-1989
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...Johnson figures he knows the secret to success. Sometimes he's right; more often, he's not. The propects fall into two general categories: those who attempt to stand out with outrageous garb and Soho hair, and those who try to blend in with what they consider the "cool norm...
...notion of that norm is not universal...
Mary Kay Cosmetics has become famous for rewarding its top sales women with pink Cadillacs, diamond-studded bumblebee pins and expense-paid trips to Hawaii. Such glitzy incentives are not the norm among publicly traded companies, but Mary Kay (1984 sales: $278 million) does not have to worry. It will no longer be listed on any exchange. The company's directors last week agreed to sell the firm for $300 million to a group headed by Chairman Mary Kay Ash and her son Richard Rogers, the president...
...OPEC-induced oil price shocks, Congress passed a law that required U.S. automakers to build more fuel-efficient cars. By the close of the 1985 model year, said the 1975 Energy Policy and Conservation Act, cars should average 27.5 m.p.g., vs. the gas-guzzling 14 m.p.g. that was the norm when the law was passed. Now the September deadline looms, and only Chrysler's fleet can meet the standard. Ford's cars will average 25.9 m.p.g., GM's 25.1. Technically, the two largest carmakers could face fines of up to $400 million in the case of GM and $80 million...
...Lowell House became the norm for those buildings to be judged, then all the rest can crumble and fall apart," said Thomas M. Brown who compared the interior of Crimson Hall--where he is staying--to Walpole prison...