Word: norms
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...week. The war scare depressed stock prices but not severely, and volume of selling was light. Demand deposits in Federal Reserve Member banks were near the peak set at the end of 1936 but the turnover (ratio of checks drawn to deposits) was at low ebb, 11% under the norm for 1935~37. Power output rose to a new 1938 high, General Motors recalled 24,000 men to its Flint plants, and department-store sales all over the nation were off only 3% from the same week a year ago as compared to 14% fortnight ago. Summarizing such statistics...
...radio time he controls. He tossed a bombshell into the 1936 election campaign with the announcement that KFI and KECA would not carry President Roosevelt's fireside chats during the campaign unless the stations were paid for the time. Well might Manager Holliway vary from the norm. His boss is the stormy petrel of California broadcasting: Earle Charles Anthony, automobile dealer with a State-wide chain of Packard agencies, who took up radio in the early days, believing it might provide communication between his agencies. Instead of organizing a network like fellow Automobile-Dealer Don Lee (Cadillac, LaSalle, Oldsmobile...
...getting little schooling or none at all. It found some 3,300,000 children of school age (5 to 17) not enrolled in any school, found even in relatively well-off Wisconsin 55,000 youngsters who get less than 90 days of schooling a year (the U. S. norm is 200 days). Most squalid intellectual slums are in the South. Worst slum: Alabama, with only 59% of its children in school...
...does not strike very close to home to tell the average U. S. citizen that commodity prices are at 50% of the 1924-26 norm (Dow-Jones). Index figures always seem a little theoretical. Last week, however, the public had plenty of opportunity to be impressed as dollars & cents first-quarter reports for many U. S. businesses put Depression in terms that anyone could understand. With the exception of a few fortunate industries, the figures were unanimous in showing that business has taken a tremendous beating in the first three months of 1938. Samples...
...July 1932, lowest point of the Hoover Depression, the Department of Labor estimated U. S. factory employment at 60.4% of the 1923-25 norm. By March 1937 this index was up to 101%. Last week Secretary of Labor Frances Perkins announced that in March 1938 the figure had fallen to 81.7%. The Roosevelt Depression index showed an increase in non-agrarian unemployed of 50,000 since February, 2,450,000 since March a year...