Word: norms
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Believers in legit downloading think they can win over citizens to a new law-abiding habit. "Somebody in your neighborhood will always have pirated cable," says Rob Glaser, CEO of RealNetworks. "But the social norm is, if you want cable, you pay for it." Yet freeloaders won't necessarily go quietly. LaTisha Knowles, 19, a Florida A&M sophomore and former avid file sharer, still refuses to buy CDs. "It's a waste of money," she says. Karen Keenan, 26, a copywriter in Chicago, downloads regularly from iTunes--but also from free file sharer LimeWire. "I have the same moral...
...become your own best friend. But if you can use more companionship in your life, Brehony is a master. Her wise new book, Living a Connected Life, offers helpful tips for people in a society in which sending an e-mail to someone down the hall is the norm. Too busy for relationships? Nonsense, says Brehony. You have as many hours in a day as everyone else. Perfect your small-talk skills, she advises. "It is the conduit through which strangers become acquaintances and acquaintances become friends." --Andrea Sachs
Perkins suggested that Wechsler’s opposition to the social norm method might result from controversy over his work in earlier studies...
...Lawson does [AT DINNER WITH, May 26]. Too many people are washing down their Wal-Mart hot dogs and fat-free Oreos with Snapple. Or jogging off their egg-white omelets. I would love to see a healthy middle ground between eating junk and starving to be thin. The norm should be voluptuous women and a savoring of good food and long dinners. SHERRY OLSEN San Francisco
...People want big chrome one week, silver the next," Don Sabino says of the 10,000 customers at his Rent-A-Wheel chain in the southwestern U.S. But in the oversexed world of auto enthusiasts, size seems to matter most. Five years ago, when 15-in. wheels were the norm for SUVs, custom-wheel makers started cranking out 20-inchers, which today are dwarfed by 22-, 24- and even 26-in. rims that stand a full 9 in. taller than the ones that are standard on a Hummer...