Word: norteno
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Dates: during 2000-2009
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...Marley (son of Bob) and Brazil's Max de Castro (son of Wilson Simonal), are the children of musical pioneers. Now, around the world, old traditions are being revived, remolded and returned to prominence by a new generation and new technology. In Tijuana, Mexico, young DJs are crossing traditional norteno (a polka-like music) with not-at-all-traditional techno to create a fresh genre, Nortec. In Bogota, Colombia, the rock duo Aterciopelados is mixing old-time accordion-driven vallenato with clubland drum-'n'-bass beats. In Rio de Janeiro, Brazil, the great chanteuse Marisa Monte is smoothly blending samba...
...really a market for more than 1 million people. Right up the highway from the big downtown bridge, the store is often a first stop for visiting Mexicans. Inside, you can find Fabuloso detergent, table runners decorated with images of the Virgin of Guadalupe, and CDs featuring popular Norteno and Tejano stars. The biggest selling items are aluminum foil, toilet-bowl cleaner and three-packs of paper towels. Store manager Ed Garza says traffic in the store picks up as midnight approaches: "People like to shop when it's cooler...
What Mogt makes of it is called nortec, a new breed of music that mixes traditional Mexican norteno and tambora riffs on the accordion, tuba and drums with electronica. In the two years since nortec was born, it has become the dominant sound of Tijuana's cool set. But in the same way that rock 'n' roll is more than just the sum of a few chords, nortec has expanded well beyond some creative samples and a break beat. Graphic artists, fashion designers and filmmakers have been inspired to shrug off Tijuana's reputation as a cultural void and address...
Like Tijuana, Pepe Mogt's musical taste is an accident of geography. Local Tijuana radio played the music of a few electronic bands, but the airwaves were mostly filled with norteno and tambora--Mexican variations on the polkas and waltzes that German farmers brought to central Mexico in the 19th century. With help from a hip uncle, Mogt discovered the sounds of Kraftwerk, New Order and Depeche Mode that were beaming in from San Diego's 91X. Soon he was crossing the border a few times a week to go to concerts and paw through the bins of San Diego...
...Revolutionary Party, or P.R.I. Fox spent most of his business career working in Mexico City for Coca-Cola, the quintessential American company, and he likes to say--much as Ronald Reagan did--that U.S. business practices can be used to reform federal government. More important, he is culturally a norteno, given to blunt talk, a distrust of the Mexico City bureaucracy and open admiration for the U.S. His National Action Party, or P.A.N., reinvented itself in the northern states of Chihuahua and Baja California, reshaping itself in the 1980s from an ideological right-wing sect to one that championed free...