Word: northbrook
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...Magic Mountain, an amusement park 45 minutes north of Los Angeles, runs a bus during the summer that carries teenagers to work from the Lincoln Heights neighborhood in East Los Angeles. Allstate Insurance operates 54 van routes to bring 600 employees to its headquarters in the Chicago suburb of Northbrook from their homes as far away as southern Wisconsin and northern Indiana. The routes, which go door to door, are changed whenever a new recruit needs a ride...
Network confidence in the venerable firm has been shaken by recent changes in the way Nielsen gathers its information. Traditionally, the Northbrook, Ill.-based company has used two sampling methods. In one survey, electronic meters wired to television sets in 1,700 homes record which channels are tuned in and when the set is on. Meanwhile, viewers in 2,600 other homes fill out diaries on who watches various programs. Advertisers and broadcasters have long recognized failings in this system. The meters, for example, could not tell when a program played to an empty room, and diaries were difficult...
NUMBER 3: JIM McMahon. The Bears' punky QB was no more than an untested rookie when I spotted him in the clubhouse of a golf course in suburban Northbrook, Illinois. All his familiar trademarks were there: the sunglasses, the cocky walk, the letters "McMAHON" printed on his golf bag. I immediately marked McMahon as a man destined for future greatness...
...Barco '87-'88 of Dudley House and Bogota, Colombia; Andrew J. Bates '90 of Pennypacker Hall and Washington, D.C.; Emily M. Bernstein '90 of Matthews Hall and New York, New York; Katherine E. Bliss '90 of Canaday Hall and Dallas, Texas; Gil Citro '90 of Holworthy Hall and Northbrook, Illinois; Jennifer M. Frey '90 of Holworthy Hall and Alleghany, New York; Terri E. Gerstein '90 of Pennypacker Hall and Cromwell, Connecticut; Julie E. Gibbons '90 of Stoughton Hall and London, England; Susan B. Glasser '90 of Matthews Hall and Montclair, New Jersey; Vindu P. Goel '90 of Hollis Hall...
...getting back to basic areas of expertise. The latest to join the trend is Chicago's Quaker Oats, the breakfast giant. It will shed its nonfood division, the Specialty Retailing Group, which accounts for 6% of the company's $3.67 billion in sales. Acting on the same impulse, Northbrook, Ill.-based Dart & Kraft (1985 sales: $9.9 billion) had previously announced that it would split into two companies. The Kraft portion will retain its name and virtually all of the food lines, including processed cheeses and salad dressings. The other, still unnamed firm will make Tupperware and electrical appliances. And Chicago...