Word: northeast
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Dates: during 1980-1989
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When business gets bad enough, a company will try just about anything. Sambo's, which has 1,117 restaurants in 47 states, is now even trying out a new name (No Place Like Sam's) at more than 100 of its shops in the Northeast in an attempt to reverse a four-year tailspin. The company, whose restaurants serve everything from pancakes to hamburgers 24 hours a day, has also changed ad agencies and revamped its menus...
...company denies the charge, claiming "Sambo's" is a combination of the names of its two founders, Sam Battistone Sr. and F. Newell Bohnett. The company finally decided to switch rather than continue fighting. If No Place Like Sam's leads to sales increases in the Northeast, the company may adopt it nationally...
...This is the Northeast," said his companion. "Cold winters lead to cold manner...
...striking photographs that accompany the story, Photographer Neil Leifer spent four days in basic training with a brigade at Fort Knox, Ky., while Photographer Mark Meyer visited a strategic Air Force base in the Northeast and joined a B-52 bomber crew on a simulated nuclear-alert mission. After getting a look at a Boeing air-launched cruise missile plant in Seattle, Meyer moved on to Eglin Air Force base in Florida, where he covered one of the largest peacetime parachute drops in U.S. history. Says he: "It's one thing to read about military hardware in the newspapers...
...looks are deceptive. Ever since 1869, when it was inadvertently turned loose in Massachusetts by a misguided French naturalist who wanted to cross the European gypsy with the silkworm to produce a disease-resistant hybrid that would eat virtually anything, it has been munching its way across the Northeast. As many as 30,000 caterpillars can infest a single tree, and each of them can consume five or ten small leaves a day. They seem especially partial to the majestic oak but also eat fruit trees like apple and cherry, the maple and, alas, the already imperiled elm. If nothing...