Word: northeastern
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Dates: during 2000-2009
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...Harvard’s student-run radio station. The rapping mostly consisted of personal insults. “This is ‘Bennie Els,’ I play on the lyrical chords / Look at this guy, he should be on the basketball courts,” rapped Northeastern sophomore Ben D. Lombardo in the final round of competition. The response from Darryl W. Finkton ’10, a guard on the men’s varsity basketball team, was equally straightforward. “Don’t come at me with that, you talkin?...
...these citizen marketers so willing to shill for free? "It gives people social currency," says Walter Carl, an assistant professor of communication studies at Northeastern University. Inside access to products and the feeling that companies care about what you and your friends think are such strong motivating forces that other forms of compensation pale in comparison. BzzAgent's members earn reward points, which they can cash in for prizes like DVDs and books--yet 87% of them never...
...relationships and unduly commercialize them. Not all firms ask word of mouthers to disclose their corporate connection, but the Word of Mouth Marketing Association requires its 400-odd members to do so as part of its ethics code. There might also be a business case for disclosure, according to Northeastern's Carl. Working with BzzAgent data, he found that agents actually gain credibility by mentioning their affiliation. Word of mouth is built on trust, explains Gerald Zaltman, a sociologist and professor emeritus at Harvard Business School. Fessing up reinforces that...
...Carter Partnership Award went to “School Readiness for All,” a Roxbury preschool education initiative spearheaded by national non-profit Jumpstart in collaboration with Northeastern University, Suffolk University, and Wheelock College...
...there's surprisingly little evidence that promise can be met. No long-term study has measured how often borrowers graduate to the middle class. "Is microcredit a cure for entrenched poverty?" asks Northeastern University professor Rashmi Dyal-Chand, who focuses on microfinance. "There aren't the statistics to prove that...