Word: northerner
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Dates: during 1990-1999
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...going after serious consumers where quality information makes a difference," Seuss said. "If you are just surfing around, Northern Light is probably not the place...
Seuss, who received his MBA from Harvard Business School in 1978, founded the $65-million Spinnaker Software Corporation before he created Northern Light last fall. Spinnaker has since been sold to Softkey International, a Canadian software firm...
...inspiration for Northern Light was simple, Seuss says." We made the observation that when someone searched the [World Wide Web], they were drawing from a database of, on average, low-quality resources, compared to premium resources like Lexus-Nexus," he says...
Seuss says Northern Light hopes to fill this void by bringing "premium" information...
Thus far, publications have been happy to be included in Northern Light's premium document database, Seuss says...