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...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...first American to win a World Championship as both a player and a head coach, Leone recently completed her 18th year of coaching experience at both the international and collegiate levels. A three-time national champion athlete at North Carolina, Leone has coached Clemson and Arizona State as well as the U.S. National Team...

Author: By Crimson Sports Staff, CRIMSON STAFF WRITER | Title: SPORTS BRIEF: Harvard Assistant Coach Leaves to Become Head Coach At Northeastern | 2/2/2010 | See Source »

...always thus. "One reads with dismay of Presidents Hoover and then Roosevelt designing policies to combat the Great Depression of the 1930s on the basis of such sketchy data as stock price indices, freight car loadings, and incomplete indices of industrial production," writes the University of North Carolina's Richard Froyen in his macroeconomics textbook...

Author: /time Magazine | Title: When Economic Indicators Aren't Worth That Much | 2/1/2010 | See Source »

Teddy, who died Jan. 13 at 59, came from a spiritual family in North Philadelphia, and after a tragic automobile accident in 1982 left him paralyzed from the chest down, the faith he'd inherited from his mother Ida helped sustain him. Despite his own injuries, Teddy dedicated the rest of his life to helping others with spinal-cord trauma. He was our best friend, a great humanitarian and a tremendous musical force. His legacy will live...

Author: /time Magazine | Title: Teddy Pendergrass | 2/1/2010 | See Source »

...they say. With the Vancouver Olympics, which begin on Feb. 12, fast approaching, north-of-the-border expectations are at an all-time high. Canada has hosted the Olympics twice before - the 1976 Summer Games in Montreal and the 1988 Winter Olympics in Calgary. In both cases, no Canadian athlete won a gold medal on home soil. That's right; even though Canada is very cold and was blessed with home-field advantage in 1988, the country couldn't win a single Winter Olympics gold. They didn't even medal in ice hockey, Canada's own game. (Watch a video...

Author: /time Magazine | Title: Why Canada Wants to Kick Olympic Butt | 2/1/2010 | See Source »

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