Word: northshield
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...show was created by Robert ?Shad? Northshield, a CBS producer who brought Kuralt into the studio on West 57th Street. The reporter had been ?on the road? for a dozen years, filing stories on ?those gentler subjects? (rural eccentrics, unicyclists, small-town sages, long-time friends, a high-school team with a record number of consecutive losses). What Joseph Mitchell achieved in his New Yorker profiles of Bowery ticket-takers, Staten Island oystermen and Mohawk skyscraper steelworkers, Kuralt approached, more fondly, in his reportorial visits...
...Morning is a distant third. But the arrival of Kuralt, that laureate of the common man, has acted like a shot of vitamin B12. Within two weeks after he became anchorman on Oct. 27, Morning's ratings jumped from 2.5 to 3.5, an increase of 40%. Robert Northshield, the show's senior executive producer, is convinced that the amiable Kuralt, 46, who won millions of fans over the past 13 years for his evening news "On the Road" travels, will push them still higher. He says, "If anyone can raise the ratings, Charlie...
...anything but myself. If I start trying to act, I am lost right away. I can't talk any way but the way I talk. I am physically unable to read anything written by someone else." The results of this inability have been remarkable. Says Executive Producer Shad Northshield at rival CBS: "Brinkley is the best writer developed...
...share of Iranian scoops. Partly as a result, the network has been nosing out NBC for second place in the evening-news ratings race with increasing regularity, and is even closing in on CBS, the longtime leader (see chart). "ABC is developing an authentic success," concedes Robert ("Shad") Northshield, executive producer of CBS's adventurous new Sunday Morning magazine show. "They are one hell of an outfit." Adds Press Critic Edwin Diamond: "Roone Arledge is Captain Success...
...three networks offered disclaimers of a rat, horse or broadcast race. "It's accuracy that counts," insisted NBC Executive Producer Robert Northshield. "I didn't give one goddam who won the race. The minute I walk into the studio I always enjoy a suspension of citizenship." Still he was quick to recall that NBC had been the first to predict the Johnson victory in 1964. ABC News President Elmer Lower also demanded accuracy over immediacy-and put his network where his mouth was. Ronald Reagan, among others, had asked that broadcasters hold predictions until Western polls closed...