Word: northwest
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...crucial segment of the record-buying public: white middle-class teenage males. "T.B.W.A.s, that's who's buying N.W.A.'s album," says Joel Abramson, manager of a Tower Records branch in Woodland Hills, Calif. "Teenage boys with attitude." Woodland Hills is an affluent suburb of Los Angeles, 75 miles northwest of Compton, the black community where N.W.A. still hangs out. "These boys are looking for something to relate to, to rebel with," says Abramson. "They're rebels without a clue...
...Angeles bashing has become a marketing tool. Radio commercials for the Puget Sound Bank emphasize the popularity of Seattle-built Boeings over Southern California-built McDonnell Douglas aircraft. TV commercials for Rainier Brewing Co. contrast Beverly Hills-style poodles, prissy food and gold lame leotards with the manifest Northwest manliness of Rainier Light Beer...
...great Atlanta was two years ago, people would have laughed at me," says Beth Reimels, 21, a graduating senior at Boston University who will head there in September even though she has no job. "Now everyone is excited about Hotlanta." Silicon Valley is still looking for engineers, and the Northwest probably has the healthiest economy of any U.S. region...
...journeying, not burrowing in, is Raban's job. He returns to it just in time, with a roguish last chapter set offshore in the Florida Keys. He has rented a sailboat, and the wind is up, and banks of low nimbus clouds are swarming in from the northwest. Out of sight, the Key West highway is clogged with tourists, but that's their problem. Raban's narrative scuds toward the open sea, and the beguiled reader, as always at such moments, makes plans: sell the house, buy a boat. A case of salsa and a gallon of rum. How hard...
...also adds that the job shortage has not been as acute in some areas of the nation. The summer jobs counselor cited the Northwest, in particular the Seattle area, as a region where more favorable economic conditions has made finding opportunities feasible...