Word: northwestern
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Dates: during 1940-1949
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...being too good, 40-year-old Frank Leahy was coaching his unbeatable Irish right out of their schedule. First Illinois, then Army crossed Notre Dame off its list; Northwestern will next year. Stanford's coach, Marchy Schwartz, an alumnus of Notre Dame's great 1929-30 backfield, reportedly has vowed never to play Notre Dame again so long as Leahy is there. Perhaps the best reason Southern California still plays Leahy's superteam is economic: Notre Dame's magic name fills Los Angeles Memorial Coliseum...
...against the Irish, the Boilermakers worked up enough steam to press all the pants in South Bend. After playing inspired football all afternoon, Purdue was beaten by one heartbreaking point, 28-27-and hasn't been the same since. Said California's Coach Lynn Waldorf, late of Northwestern: "They not only beat you, but ruin your team [physically and mentally] for the next weekend...
...industry, which does a crack job of selling its products, often flops in trying to sell itself to the public. To see if there were a surer way to make friends as well as customers, 70 companies of the Mahoning and Shenango valleys, in northeastern Ohio and northwestern Pennsylvania, formed a local organization called Industrial Information Institute, Inc. After rounding out its first year, I.I.I, last week had a pattern of local salesmanship that businessmen of other industrial regions could apply with profit...
...Varsity team still has four more regattas definitely planned, with two additional ones possible at Northwestern and on the Potomac if they qualify. First the sailors must meet B.U., Brown, and Tufts on the 31st of this month, and, if they qualify, face a dozen other colleges in the Schell Trophy race on the Charles the following week. After that they would travel to Princeton for a dual meet and later to Navy for the Middle Atlantic Championship...
This week, when they play each other, both Michigan and Northwestern fans will know a little more about which of their teams is championship bound...