Word: northwestern
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...some fat, but university officials argue that their unique function requires special standards of evaluation. "One of the peculiarities of education is that our customer is also our product," says University of Pennsylvania President Sheldon Hackney. "That confuses most analogies between universities and profit-making enterprises." In universities, notes Northwestern President Arnold Weber, all the money is ploughed into the operation: "We don't declare dividends; we don't give stock options to our administrators." Tuition increases, say officials, are driven by the universities' costs, and even at that, tuition income typically covers less than 50% of college budgets. (Endowments...
...that have to keep up with the latest computer and scientific hardware, regardless of price. At the University of Chicago, the $225,000 allotment that covered equipment for physiology and biology research ten years ago has grown to $1.4 million. Moreover, universities must scramble to replace outdated facilities. Says Northwestern's Weber: "We have buildings here that cost $1 million to build 80 years ago, and cost $5 million just to repair." And books are not any cheaper. To maintain its library, Northwestern orders 29,000 periodicals a year at a cost approaching $2 million. Other uncontrollable costs include insurance...
...sets in," says Faith Popcorn, chairman of New York City's BrainReserve, a hip consulting firm. "There is a desire for security, privacy, a nest. Anything you can make that is easy and secure, warm and available, you can market to their cocoon." Philip Kotler, professor of marketing at Northwestern, divides DINKs into upper and lower classes: U-DINKs and L-DINKs. No doubt, while the L-DINKs are rushing to graduate from K mart to Marshall Field, the U-DINKs will be deserting the Banana Republic for Abercrombie & Fitch. Because busy U-DINKs tend to miss mass-media advertising...
...figure does not include future college expenses. Like many DINKs, William Cohen, 33, an Atlanta lawyer, and Susan Penny-Cohen, 28, founder of a headhunting firm for lawyers and paralegals, have not yet planned to reproduce. "As our income ^ grew, we found that we had less time," says William. Northwestern's Kotler suspects that the double-incomers' frenzy of consumption will exhaust itself, and more couples will see children as desirable: "Children may be the next pleasure source after the DINKs have tried everything else...
...tied up most of the Pakistan air force. This year, however, the festivities carried a steep price. With 72 Pakistani bomber and fighter planes diverted for a ceremonial flyover, the Soviet-backed Afghan air force took advantage of the security breach and struck three villages just inside Pakistan's northwestern border, where more than 1 million Afghan refugees live. At least 181 people were killed, and 200 others injured...