Word: northwestern
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...Hopkins University was able to raise $650,000 from Baltimore businessmen, and nearby Goucher College (for women) was doing almost as well. In its 1940 fund-raising campaign Goucher got only $2,500 from industry-1% of what it was after; this year it got $280,000, or 28%. Northwestern University had a similar report: $761,000 in 1950, compared to $89,000 ten years...
...corporations are willing to give money with no strings attached. Except for Ford's scholarships, Detroit's auto industry gives money only to research that will benefit the industry; the Weyerhaeuser Timber Co.'s gifts go into scholarships in forestry. Of Northwestern's $761,000 bonanza, 90% was earmarked for specialized research. Most companies apparently agree with Pittsburgh's Allegheny Ludlum Steel Corp.: "No contributions are made to colleges as such, no matter how good they are, unless we can figure some direct return...
...After getting a $12,000 federal grant to study "the unconscious factors in courtship and mate selection," Dr. Robert F. Winch, a 40-year-old Northwestern University sociologist, explained what he meant. He had a hunch that love sometimes tricked people into marrying the wrong types and said that he proposed to study 25 wedded couples to ascertain their "hidden needs"-unconscious demands that must be satisfied if marriage is to succeed. The doctor, a married man himself, hoped to report in 18 months...
Football (Sat. 1:45 p.m., NBC). Harvard v. Dartmouth (East). Northwestern -v. Wisconsin (West...
...Northwestern University...