Word: northwestern
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...money received by WBBM for its Northwestern game broadcasts is kept by WBBM...
WBBM first reported the N. U. gridiron schedule in 1928 and has enjoyed and respected this broadcasting privilege for many years. The station broadcasted all of the 1936 Northwestern games, and plans to follow the "Wildcats" throughout the 1937 season...
Last year WBBM sold its football broadcasts to the Socony-Vacuum Oil Co., and this year to the Kellogg Co. Never at any time has WBBM, Socony, or Kellogg paid Northwestern University for the rights to broadcast any sport...
...fairness to Northwestern's co-operative spirit in making the games available to alumni and other fans through radio facilities, TIME should correct the impression that Northwestern University has "succumbed to Kellogg's Corn Flakes...
Columbia: 70,000,000 30,000,000 Chicago: 67,000,000 Princeton: 28,000,000 Rochester: 51,000,000 Northwestern...