Word: northwesterner
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Dates: during 1960-1969
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Moving Inventory. Although Cone came up through the copy departments, the "new people"-as he calls them-traveled the non-copy route. Tully joined the agency in 1946, seven years out of Northwestern University, moved up through marketing and research ranks. Winston (Princeton '41) came in 1946 as an account man, made his mark by landing the Johnson's Wax account in 1952. Chambers (Harvard '42) came in 1956, ran the Lever Bros, and General Foods accounts before taking over the New York office...
Except for Yale and Carnegie Tech, universities until a decade or so ago left the training of theater professionals to such hard-knocks schools as Broadway or summer stock. Drama was mostly taught through extracurricular "little theaters" and courses scissored into English departments. Sometimes, as at Northwestern, the training was conducted with style and produced an abundant number of graduates who became actors...
...where the region-wide short circuit originated in an overloaded relay fuse, more relays have been added to in crease the system's safety margin. To prevent the area's vast, interlocking power grid from being pulled down again, newly designed switches have been installed in northwestern New York State so that the southern part of the system can automatically cut itself off from the pool...
...Harvard, going sockless is to the "preppy-clubby" set what the armless sweatshirt is to the athletic crowd. Northwestern Student Leader Skip Mylenski wouldn't have thought of attending the homecoming dance at Chicago's Edgewater Beach Hotel any way but bare-ankled. Columbia University students skip the hose for Manhattan theater dates, and at Berkeley, when Theta Delta Chi threw a party, nearly all of the brothers turned up sockless. Maintains Theta Delt David Greenlee, 20: "When you walk down Telegraph among all the beatniks, and you're wearing a pullover sweater and Daks...
...their fierce pride, their dedication-and their explosiveness-the Irish are practically a mirror image of their coach. An Armenian Protestant who came to Catholic Notre Dame from Northwestern in 1963 and overnight restored its long-tarnished reputation for football excellence, Ara Parseghian (TIME cover, Nov. 20, 1964) is an intense, electric insomniac who works 18-hour days, delights in locker-room oratory, and hates anything dull, especially dull football. He has always had a knack for developing topnotch passers and receivers-"probably," cracks Navy Coach Bill Elias, "because his ancestors got practice catching figs that fell out of trees...