Word: northwesterner
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Next time you're in a store and getting a great deal, consider this: maybe that's just what you're meant to think. Consumers heavily rely on retailers for pricing cues, according a Harvard Business Review article by Eric Anderson and Duncan Simester, professors at Northwestern University and M.I.T., respectively. For example, you're more likely to buy if a price ends in a 9. And beware of sale signs without stated discounts: they can increase demand more than 50%, though the price may not actually have changed. A less obvious tactic: signpost items that are price sensitive, such...
Last year Dawson attended Northwestern University as a recruited freshman for the Big 10 school. He chose to redshirt his freshman season—an option not available in the Ivy League—in order to get a firm grasp of the offense...
Around December Dawson realized that his athletic and academic success at Northwestern allowed the possibility of enrolling in a school he had overlooked a year before—Harvard...
Dawson’s decision was not due to unhappiness at Northwestern, and he would not describe his draw to Harvard as a change in priorities...
...Crimson could not be happier to have him. Since Northwestern runs a similar shotgun-run offense, Dawson was able to learn Harvard’s game plan with incredible swiftness. That bodes well for the Crimson, considering Dawson can be an invaluable contributor for four full years...