Word: norton
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...McCabe--83 yards on 20 carries, one TD--and McGugan tandem looked especially sharp in contrast to the inept Columbia backs. Although tailback Tom Norton rushed for a respectable 70 yards on 19 carries, his hapless mates combined for -9 yards to bring the Lions' total to 61 overall...
...than it had been during the same period in 1981, more than enough to justify his staggering fee of $50,000 a show. "We didn't fork over the kind of money we gave Sinatra because we're nice guys," says Resorts Executive Vice President H. Steve Norton. "It pays off for us as a marketing tool. It's better for us financially to have this crowd on our property than in another casino down the Boardwalk...
Another marketing tool named Diana Ross helped add $5 million to Resorts' drop in May, and when Engelbert Humperdinck appeared there over the Fourth of July weekend, the casino set all-time records. Says Norton: "We've basically eliminated most of the performers who don't cover their own costs." No casino is likely to repeat the mistake of the Aladdin Hotel, which put Donnie and Marie Osmond into its Baghdad Room last summer. "Their crowds drank Cokes and left," says one Vegas marketing analyst...
Convinced that it would be easier teach a boxer to act than an actor to Stallone auditioned the menacing Shavers, who had fought Ali and Ken Norton. "The man practically me to death," Stallone winces. "The instincts of the ring took over, and he trouble pulling his punches. He hit me the arm so hard that my elbow the wind out of me. I machoed it out the way into the men's room before threw...
...POLITICIAN: THE LIFE AND TIMES OF LYNDON JOHNSON by Ronnie Dugger Norton; 514 pages...