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Writing the Book. Running a tomato empire may seem a somewhat unusual occupation for a man who prides himself on being an intellectual, a patron of the arts and an enemy of orthodoxy in business. But Norton Simon, 56, the boss of Hunt Foods, is all of these. A well-groomed, soft-spoken man who is impatient with chitchat, Simon makes friends more quickly with ideas than with fellow businessmen, relentlessly questions the obvious, and declines to go by the book-he likes to write it himself. With a sort of business existentialism, he lives by what he calls...

Author: /time Magazine | Title: Management: The Tomato Philosopher | 8/23/1963 | See Source »

...whatever name it is called, Norton Simon's drive is impressive. Though tomatoes still account for nearly 25% of Hunt's sales, Simon has relentlessly expanded the company's horizons over the past decade, raised its sales from $82 million to $400 million. Hunt is now the largest refiner of cottonseed oil in the U.S. (Wesson Oil), the nation's second-biggest matchmaker (Ohio Match), the largest paint manufacturer and distributor in the West (W. P. Fuller), and the' West's second-largest maker of glass containers. It also owns important interests in areas...

Author: /time Magazine | Title: Management: The Tomato Philosopher | 8/23/1963 | See Source »

...takes his intellectuality seriously, avoiding such normal business fare as cocktail parties and public functions. He and his wife like to give small dinners, at which the conversation is never as lowly as a tomato and the latest trends of philosophy provide the sauce. At home or at work, Norton Simon keeps busy at what he likes to call "the process of becoming...

Author: /time Magazine | Title: Management: The Tomato Philosopher | 8/23/1963 | See Source »

...Didn't Say Yes, a Greenwich Village triangle, with Joan Hackett, Joan Caulfield, William Redfield and Peggy Cass, was praised by Boston Critic Elliot Norton as "the most promising new play on the summer theater circuit . . . idiotically funny." Top laurels went to Actress Joan Hackett, who, according to Norton, "takes the play away from most of the others most of the time and puts it in her pocket." Its present schedule calls for one-week stands at Ogunquit, Me.; Skowhegan, Me.; Philadelphia, and Latham...

Author: /time Magazine | Title: The Road: Summer Debuts | 8/9/1963 | See Source »

...LIFE AND IDEAS OF THE MARQUIS DE SADE by Geoffrey Gorer. 250 pages. Norton. $5. "This is the most impure tale that has been written since the world began," the Marquis de Sade said of his novel Les 120 Journees de Sodome; and the world has tended to agree. Les 120 Journees has been banned almost everywhere-even in France, and so have most of the rest of De Sade's works, which describe in relentless detail murder, torture, coprophagy, and sex orgies that are a triumph of human engineering. "Here I am," boasts a De Sade heroine during...

Author: /time Magazine | Title: Books: He Drained the Dregs of Man | 7/12/1963 | See Source »

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