Word: nortons
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Dates: during 1960-1969
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LEANING forward from his chair, Jorge Luis Borges focuses his nearly sightless eyes somewhere above the Sanders Theater ceiling. If the word charismatic can describe a man talking about the art of poetry, it describes Borges delivering the Charles Eliot Norton Lectures on "this craft of verse." Borges creates a personalized version of the same subtle magic which translates the readers of his "fictions" into a dream-context without their perceiving the change...
...appropriate finale to the Norton Lecture series will be Borges' discussion of his own art. In the sixth and last lecture April 10, as he said at the end of the fifth, "I shall speak of a lesser poet whom I never read but whom I have to write. I shall speak of myself and you will have to forgive me this quite affectionate anticlimax...
...rates. In a few years, Wien acquired some of his less successful competitors, invited his brothers Fritz and Sigurd to join him in Alaska, and soon the Wien line's Ford Tri-Motors and Curtiss Robins were serving Barter Island on the Arctic Ocean and Eskimo villages along Norton Sound...
This was precisely why California Entrepreneur Norton Simon, who controls 34% of Canada Dry through his Hunt Foods & Industries, wooed Mahoney away from the $160,000-a-year executive-vice-presidency of Colgate-Palmolive. A veteran of package-goods wars at Colgate, at advertising agencies (his own and Ruthrauff & Ryan) and at Good Humor Corp. (where he had been president), Mahoney, 44, proved to be a dash of effervescence. By paring administrative overhead and closing two of the company's 16 bottling plants, he cut $1,500,000 a year from operating costs. To pep up promotion, he hired...
...fiscal 1967 (partly because he junked $1,560,000 worth of obsolete wooden cases and deposit-type bottles). But in the nine months ending last December, sales shot up to a record $155 million and profits rebounded to $2,890,000. Naturally, nobody is more delighted than Norton Simon, a notably tough taskmaster. "Dave has done sensationally considering the time he's been aboard," says Simon. "Canada Dry is a substantially rejuvenated company." Wall Street agrees. From its 1966 low of $19 a share, the company's common stock climbed to $34 early this year...