Word: nose
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Dates: during 1950-1959
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...process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
Unhappily, the system sounds better than it smells. To begin with, most of the production's 31 odors will probably seem phony, even to the average uneducated nose. A beautiful old pine grove in Peking, for instance, smells rather like a subway rest room on disinfectant day. Besides, the odors are strong enough to give a bloodhound a headache. What is more, the smells are not always removed as rapidly as the scene requires: at one point the audience distinctly smells grass in the middle of the Gobi Desert...
...smellies here to stay? Or are they just another cinema gimmick that will soon be one with the paper goggles of yesteryear? No doubt the public will get tired before very long of having its nose tweaked. But if smelliemakers can provide more realistic smells and make more intelligent use of them, the scent track might offer rather more than meets the nose. Exhibitors can sniff secondary possibilities in "the olfactory dimension." One of them has suggested that if he could give his customers the smell of steam heat, he might be able to cut down his oil bill. Another...
...should have seen it coming. Claus had a furtive air about him to begin with, like a man who drinks before noon. First, there was the song about Mommy kissing him on the sly--and of course that reindeer with the bulbous nose (probably acquired from "nightcaps" during the long polar dark). But now, the flood-gates are opened. We will be hearing Freudian chuckles about Santa's pipe, husbands will be accused of wearing invisible antlers; children will be warned about fat, beared men who get too friendly...
...good will, but he changed his mind. Paar gleefully announced his replacement: Moppet Star Evelyn (Eloise) Rudie, nine years old and ten inches shorter than Mickey's 5 ft. 3. Full of good taste. Paar had told his audience earlier that Mickey threatened to sock him on the nose, but Paar took flight because "I don't want to get hit in the knees...