Word: nosed
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Dates: during 2000-2009
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Follow Your Nose...
...brand, Chamarré, is itself a focus group?tested marketing creation - and some of his sales staff come from consumer-goods companies such as L'Oréal, rather than the wine business. "Winemakers don't know how to sell," he explains. "They'll just stick their nose in the glass and talk about how woody it smells." Yet as it adjusts, Bordeaux faces an image problem. The top wines in the region command huge prices because of their worldwide prestige, and their makers have no interest in being associated, even remotely, with the down-market plonk some merchants...
...Tannat A6 Parcela Unica from the Bouza winery (a very balanced wine that goes well with grilled meats) or the 2002 Tannat del Museo from Bodegas Carrau (redolent with the aromas of stone fruits and cedar). The 2005 Vieja Parcela Tannat from Castillo Viejo has a concentrated, mineral nose due to the vineyard's clay soils and, though dry in the mouth, has a long, sweet finish?the perfect exemplar of the new style of Tannat the world will be seeing more of before too long...
...Tannat A6 Parcela Unica from the Bouza winery (a very balanced wine that goes well with grilled meats) or the 2002 Tannat del Museo from Bodegas Carrau (redolent with the aromas of stone fruits and cedar). The 2005 Vieja Parcela Tannat from Castillo Viejo has a concentrated, mineral nose due to the vineyard's clay soils and, though dry in the mouth, has a long, sweet finish - the perfect exemplar of the new style of Tannat the world will be seeing more of before too long...
...everyone appreciates retailers' attempts to lead consumers around by the nose. "What might be delicate and delightful to one person is enough to give the next person a migraine," says Gabrielle Glaser, author of The Nose: A Profile of Sex, Beauty, and Survival. To Glaser, the idea that Sony would target women with a smell is patronizing. "It's like 'Oh, Mommy, we understand you.' So condescending...