Word: nostalgia
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...sales of Kofola surpassed Pepsi and challenged Coke, which leads the market with a 25% share; in neighboring Slovakia, Kofola is already No. 1. What's its secret? Price, for one: Kofola is 25% cheaper. But Kofola also knows its audience: its award-winning marketing appeals to both communist nostalgia and youthful rebelliousness. "In the postrevolutionary years, people wanted everything new," says Bretislav Kolácek, Kofola's brand manager. "Today, people are returning to the familiar." Next year, Kofola's producer starts bottling its fruit drinks in Poland; it already distributes there. The cola could well follow. Sounds like...
...criteria we might as well admit it so that we can talk about and refine our approach. More or less the same goes for the meaning of the work. I think it may actually be uncannily appropriate to have an art show that reminds us of the poignant nostalgia at MIT, an institution which clearly plays a major role in the never ending technological revolution of our time. But this kind of deeply contextual meaning isn’t something we’re used to talking about in art, and if nothing else Thoughts Unsaid, now Forgotten...
...least well known of the Square’s vintage offerings is ironically the best geared towards the college crowd. At Proletariat, owner Kerry Simon relies on more than a dozen hand-selected buyers all over the country to stock his store with just the right kind of nostalgia-chic clothing for the college-age hipster. His buyers are true aficionados, the kind who “would see a shirt and it wouldn’t fit them, and they’d buy it anyway so no one else would get it,” Simon says. Still...
...into hiding in the country, according to Afghan officials and Taliban fighters and sympathizers in the frontier Pakistani cities of Quetta and Peshawar. Those exiles include Mohammed Omar, the one-eyed mullah who formerly led the Taliban. Pakistan's reluctance, according to a senior Kabul official, stems from its "nostalgia" for when Afghanistan was firmly within its orbit of influence. Letting the Taliban remain free gives Pakistan a card to play if or when the U.S. decides to vacate Afghanistan. "If money and support were to stop from the Pakistani side, the Taliban would be finished," says Mullah "Rocketi...
...also feels that things are getting worse rather than better. "I don't think people have manners," she says. "I don't think people teach their children manners. I think boorishness is the order of the day. There has been a return to convention, but that's all nostalgia." --TIME...