Word: nostrums
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Dates: during 1920-1929
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Ladies Leave. Sophie Treadwell. who last season contributed Machinal to Broadway's annals of despair, returns this year with a glancing comedy of love in the psychoanalysis belt. A Viennese practitioner of that science prescribes adultery for the wife of a boorish editor. His nostrum proves rather unpalatable, for the lover she chooses is too torrid for a woman acclimated to a temperate zone. Then too, her husband is rather unpleasant about the liaison, so she finally dashes off to Austria with the doctor. Walter Connolly is excellent as the smug, foolish husband, but Henry Hull's persistently...
They could do little else. The influenza bacillus has never been isolated. Hence a specific cure or preventative has yet to be developed. But the nostrum men, flourishing in a medicinal half-world, made the most of last week's threat of epidemic. To the newspapers they went with their cleverly evasive advertisements to allure the flu-fearful. Such an advertisement was that for Japanese Oil (EN-AR-CO), which under the arousing headline FLU EPIDEMIC described the oil's use for head colds, sore throats, chest colds. Perhaps even more persuasive were advertisements for Turpo, Nozol, Harrison...
...American undergraduate is supposed to suffer, on occasions, from nearly every ailment in the oldest or newest medical catalogue. The symptoms are so often of a very complex nature that it is almost traditional to find reformers and nostrum dispensers digging far more deeply than necessary to find the cause and suggest the cure for student ailments. When a properly qualified person enters the field, and suggests a probable, though simple cause, he is ignored merely because he is not spectacular enough. The tabloids demand at least a scandal, and the serious-minded expect a psychological complication of the most...
That headline, that poetry and the sketch of "John's Wife" with her mouth open heavenward in praise of a drunkard's nostrum or reaching for "John's" de-alcoholized kiss-last week commanded attention in many a U. S. newspaper which profits from quack-advertisements. Presumably, enough whiskey continues available in the U. S. to gamble that a good percentage of newspaper readers would "fall" for a cure. Such cure Dr. J. W. Haines, of Cincinnati, offered to provide in his powders. They contain milk sugar, starch, capsicum (pepper) and a minute amount of ipecac...
...purveyor of that nostrum has something more valuable, to himself, than its ingredients. He has a precious name. He calls it the "Golden Treatment," and thereby he trades quackishly on the fame of the late Dr. Leslie E. Keeley. Keeley Cures (a few still exist) loudly but dubiously used the double chloride of gold in "curing" drunkards...