Word: nostrums
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...charming cove of Santa Lucia. In 1967, at nearby Le Lavandou, local Provençaux brought out their hunting rifles in an effort to liberate the "abusively expropriated" beaches. Sympathizing with the protesters, Film Maker René Clair and Playwright André Roussin founded an association called Mare Nostrum to lobby for freer beaches...
Since 1964, however, the U.S. has increasingly had to share its mare nostrum with a constantly growing Russian fleet. Today the two forces are very nearly equal. The Sixth Fleet, commanded by Vice Admiral Isaac C. Kidd Jr. (who will shortly move upward to become head of the Naval Material Command and be replaced by Vice Admiral Gerald E. Miller), consists of 45 ships, including three aircraft carriers, along with four submarines, 200 planes and 25,000 men. Under Vice Admiral V.N. Leonenkov, the Soviet force, an arm of the Black Sea fleet, consists of 40 to 60 ships...
Clearly, the producers of Julia are following the old nostrum: "If you can't lick the problem, sweeten it to death." By the standards of TV, this sort of treatment works; Julia is currently ranked No. 6 in the Nielsen ratings. Analyzing those numbers, NBC statisticians report that Julia attracts an "upscale" audience -more urban, wealthier and better educated than the average. There are no indications of either a boycott by Southern whites or heavier tune-in among blacks. Predictably, though, Negro militants are outraged. And, to be sure, Julia is rarely confronted with the tough problems of being...
...irreverent study of the numbers game called How to Lie with Statistics, Author Darrell Huff coined the word "statisticulation"-the art of lying with statistics while seeming objective. One trade that statisticulates regularly is advertising. A nostrum for piles or pyorrhea is endorsed by eight cut of ten physicians because the ad agency has tirelessly spent time and money assembling panel after panel until it finds one that shows an eight-out-of-ten result...
...space nearly a decade-and thousands of trespasses-later. No established rules exist in space, and no method has yet been found to make rules effective there. No one has devised a way to station a traffic cop or patrol vessels to guard the boundaries of some theoretical mare nostrum of space. A canon of space law can thus be created only by mutual consent...