Word: notionally
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...Working from Apatow's notion to graft an action-movie plot on a dope-movie premise, Rogen and Goldberg came up with a concoction that synthesizes the standard thrills of the first genre while exceeding the usual humor quotient of the second. Granted, that's not the toughest job, and Pineapple Express aims for nothing more than rowdy fun. Still, director David Gordon Green - who has made some terrific indie movies about isolated youths (George Washington, Snow Angels) and probably took this job cause he wanted to make a movie more than a handful of people would see - mixes...
That's different from most consumer companies, which try simplify the purchasing process and make the value proposition easier to understand. The airlines have chosen to complicate the purchase of their product - the notion being that you pay for only what you use - and in the process, they hope to boost revenues...
...notion of a cashless economy facilitated by databanks of digitized body parts is still kind of far out. But then, so are most things about Cross Match. The company was founded in 1996 by Scott, a medical ultrasound specialist, and two fellow engineers turned garage inventors, Jim Davis, who worked on the engine of the SR-71 Blackbird at Lockheed, and Ellis Betensky, who improved Vivitar zoom lenses and pioneered computer-aided design for cameras...
...World Economic Forum in Davos, Switzerland. Here's what we heard: one of the greatest capitalists in the history of the world suggesting that capitalism wasn't working all that well for almost half the people on the planet. He was in effect proposing a third way--the notion that profit and social responsibility were not mutually exclusive...
Actually, lots of people. After Gates outlined creative capitalism in a speech at Davos, Switzerland, in January, I started a website on the topic creativecapitalismblog.com) with the Tom Sawyer--ish intention of inviting distinguished economists, journalists and ordinary people to discuss their reaction to Gates' notion and then turning it all into a book. It has worked like a dream, and the book will be out by the end of the year. The remarkable thing is the variety of objections to what seems like an idea that's hard to dispute...