Word: notions
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...Heaths trumpet the notion that certain ideas are "sticky"--a term plucked from The Tipping Point, Malcolm Gladwell's tome about how ideas and behaviors catch on in society. Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky. That's where Chip and Dan come in. Finding insight in fields as disparate as psychology, politics, screenwriting, economics, folklore and epidemiology, they deconstruct sticky ideas--from Bill Clinton's 1992 campaign classic "It's the economy, stupid" to the way Jane Elliott taught the civil rights movement to third...
Behavioral economics theorizes that when we have a gap in our knowledge, we strive to resolve it. Imagine the engineers immediately asking, A pocket-size radio, how would we even start to build one? Just as important, though, the notion of a tiny radio meshed with Sony's business: a maker of electronics. Gratuitous surprise may catch our attention briefly, but it doesn't hold our interest...
...folk singer as politician? That's Bob, seducing voters with anthems of moral counterrevolution. (His big hit: an anti-Dylan ballad, The Times Are Changin' Back.) Perfecting the notion of the dimple as a policy statement, Bob may win high office--if the electorate doesn't wise up to his real agenda and if Bob can stay alive. Writer-star Robbins offers mordant comedy beneath the Kumbaya melodies...
SLAM’s “living wage” campaign once again is a prime example. Instead of academically engaging the notion of a living wage and trying to validate it, SLAM ignores the vast literature critical of the notion of a living wage. Instead of talking to Harvard’s famed labor economists about how wage structures work, they denounce capitalists. Instead, they work backwards to determine that the “living wage” of a single adult with two children in Boston is $29.64 per hour, an annual income of $62,589, which...
...government to disband sectarian militias and other goals aimed at preventing a civil war - all the while making it clear that U.S. patience has limits. But no sooner had the U.S. made this declaration than Prime Minister Nuri al-Maliki virtually dismissed it. Not only did he reject the notion of timelines, but he scolded the U.S. for attacking commanders of the Shi'ite Mahdi Army in Baghdad. TIME.com asked Professor Juan Cole of the University of Michigan, one of America's foremost experts on Shi'ite politics and culture in Iran and beyond, to explain why Maliki...