Word: nought
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Dates: during 1940-1949
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Such fission of one agency into two is common in the advertising business; is in fact the way Bill Benton and Chester Bowles got started in 1929. For Ted Bates, B. & B.sters wished nought but well last week. According to trade talk, the prime reasons for their loss were: 1) the competition of a Chicago agency called Sherman & Marquette, 2) the ruminations of C-P-P's bright, big-eared executive vice president, James S. Adams...