Word: noun
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Dates: during 1930-1939
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...trays of importunate little cards. But not one of the little cards has the right name engraved on it, for there is no right name; there isn't anybody at all that matters. Little Eva, with her name in electric lights, knows now that success is just an abstract noun. It isn't what she dreamed of back in Vermont. It doesn't mean a thing. Sunt rerum lacrimae. Finis...
...patois of pugilism, "natural" is a noun. It means a fight between two popular, able plug-uglies with a definite issue at stake. The natural in the lightweight division has been for some time a match between cocky little Tony Canzoneri, whose puffy mouth stretches all the way across his broad, flat face, and saturnine, hammer-handed Billy Petrolle, "The Fargo Express," with Canzoneri defending his title. It was scheduled for last summer, postponed when Petrolle hurt his arm in training, finally fought out last week before a capacity crowd at Madison Square Garden...
Turning, if we have not already turned, from the autumn offerings of the Hollywood general staff, we may cool our prematurely furrowed brown and indulge in one or two genuinely escapist, laughs at the presentation of "A Noun, La Liberte." Not even Lubitsch, whose sophistication is in the grand manner, has made anything half so gay. And for the intellectuals present there are implications, yes indeed...
...Briand, famed "Master Parliamentarian of Europe," knew well enough that what Mr. Stimson had called "all the pressure and authority" of the League is not enough to coerce a Great Power like Japan. Also, the Japanese Cabinet was already showing fury at Mr. Stimson's use of the noun "pressure" and the verb "regulate." There was only one smart thing for M. Briand to do: stall. But how? As the Frenchman wracked his agile brain in Geneva, Mr. Stimson provided the thing needed...
From the same Latin parents (ad and verto) come "advertising" and "adversity.'' Last week 2,300 disciples of the former heard how their noun may do much to drive from the land its unwelcome brother. Depression has brought advertising its problems, as it has to every other industry. Clients, frantically endeavoring to save money, are very apt to curtail advertising expenditures. Smart campaigns which in normal times would bring in great results may strike against locked purses and collapse. So an unusual gravity pervaded the convention in Manhattan last week of the Federation of America. But, after heeding the many...