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From the same Latin parents (ad and verto) come "advertising" and "adversity.'' Last week 2,300 disciples of the former heard how their noun may do much to drive from the land its unwelcome brother. Depression has brought advertising its problems, as it has to every other industry. Clients, frantically endeavoring to save money, are very apt to curtail advertising expenditures. Smart campaigns which in normal times would bring in great results may strike against locked purses and collapse. So an unusual gravity pervaded the convention in Manhattan last week of the Federation of America. But, after heeding the many...

Author: /time Magazine | Title: Business: Advertising v. Adversity | 6/29/1931 | See Source »

...More Boners" for instance will make the veriest dullard feel confident of graduation. "Years Of Grace," the new Pulitizer prize novel, is no worse than most Pulitzer awards. The Vagabond feels called upon to state, lest he arouse false hopes, that Grace unfortunately is not a proper noun, nor yet an improper girl. Quite a wag, the old fellow. And then there is the Saturday Evening Post. Long years ago the Vagabond had a nickle which, being a shiftless wastrel, he immediately spent. Even in those bygone days he had a bit of the intellectual about him. None of those...

Author: NO WRITER ATTRIBUTED | Title: The Student Vagabond | 5/27/1931 | See Source »

...literally translated motto would be: Ventrem semper impingentes (Those always bumping the belly). An omnibus noun would be Ventrimpactors. The Latin name of the pilot fish is Naucrates ductor...

Author: /time Magazine | Title: Letters, May 4, 1931 | 5/4/1931 | See Source »

Among so-called Bright Young People "lousy" has become a playful adjective. Even "guts" is almost a tea-table noun. But in London last week Alfred Duff Cooper, husband of Lady Diana Manners, used both these words with Victorian vigor. In a speech attacking Viscount Rothermere, blatant "British Hearst," Mr. Cooper rumbled and roared...

Author: /time Magazine | Title: Foreign News: Bright Words | 3/23/1931 | See Source »

Today English children wait for Guy Fawkes' Day with its fireworks and burnings-in-effigy as eagerly as U. S. tots yearn for July 4. English lexicographers know that to "do a guy" is to "do a bunk" or "decamp." As a noun "guy" means in England any sort of effigy or grotesque figure. The following example of correct usage of this noun is classic...

Author: /time Magazine | Title: Foreign News: Wenzel Number Four | 11/17/1930 | See Source »

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