Word: nouveaux
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Dates: during 1960-1969
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...often gets better service than a mark, because he is considered a challenge, and waitresses will do everything but tuck his napkin under his chin to see if he can be unstiffened. This points to the larger fact that trying to buy service through tipping is an illusion. The nouveaux riches, or Willis Waydes, have always been far less well served than the notoriously careful aristocratic rich, celebrated in O'Hara. The way some people tip at Boston's Ritz-Carlton, it is easy to see that the Brahmins have managed to hold onto their wealth over...
...Reports (CBS, 10-11 p.m.). A por trait of Britain, including talks with such nouveaux riches angry young authors as Novelist Alan Sillitoe, Playwrights Shelagh Delaney and Arnold Wesker...
...barn in Buenos Aires' Rural Association fairground last week flocked the elite of Argentina: society women in Paris gowns, high-booted cattle ranchers, pin-striped nouveaux riches. On a raised runway in the middle of the barn, a professional auctioneer commanded all attention. At the rate of 72 a day-one every seven minutes during three sessions daily-the auctioneer sold new 1961 autos from Europe and Detroit. In the frantic bidding, a Fiat went for $7,000, a Ford station wagon for $15,000, a Buick for $23,000, a Cadillac for an incredible $50,000. When...
...around to holding its second international auto show. In three weeks, the display drew 1,000,000 Argentines, who paid 50 pesos a head to see what they had been missing. The auction in the fourth and final week gave those with the price exactly what they wanted: the nouveaux riches got their flashy new status symbols, businessmen bought that company car and a tax write-off at the same time, and the government paid for its independence celebration. The opposition got something, too: an eight-cylinder issue to be used in twitting Arturo Frondizi's government...
...metamorphosis of the cads, or how the nouveaux riches become the Old Guard, is the central theme of Cleveland Amory's misleadingly titled Who Killed Society? The forms of Society die, but Society is indestructible. After every major upheaval-war, depression or graduated income tax-the cry arises that Society is not what it used to be, and Amory divertingly traces this plaint all the way back to the landing of the Mayflower. That sacred vessel, reports Amory. carried a nondescript list of lower-middle-class passengers, plus a sprinkling of servants...