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Calling it sweeps week is a bit of a misnomer; it's actually nearly a month. The current period, which starts Oct. 29, won't end until Nov. 25. It's the result of an anachronism: Nielsen developed the concept of sweeps week in 1954, when they mailed small TV ratings booklets to households across the country and asked them to record everything they watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...round, and it may only be a matter of time until Nielsen is pressured into switching their model. But TV viewers will find no such solace this fall. Networks have planned an extensive slate of stunts to get you to move their dial-Oprah will interview Sarah Palin on Nov. 16, NBC is having another Green Week starting the day before that and shows like 30 Rock and Gossip Girl are loading up on stunt-casting. Don't expect a letup until Nov. 26 (Thanksgiving), the day after the ratings period ends. By then, everyone should be ready to take...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...them to mark Sikh homes with large Xs, and large mobs being bused in to large Sikh settlements. "On Oct. 31, there was primarily looting and arson attacks," says Jaskaran Kaur, co-director of Ensaaf, a U.S.-based nonprofit that works in the predominantly Sikh state of Punjab. "On Nov. 1, you see that everything happened very methodically - there were simultaneous attacks following similar patterns where the gurdwara was often attacked first before the residences and properties, and the death squads were able to make extensive use of state infrastructure like buses and trains." Despite this, the army...

Author: /time Magazine | Title: India's 1984 Anti-Sikh Riots: Waiting for Justice | 10/28/2009 | See Source »

...absent when the offices of the provincial council were bombed by five suicide bombers on April 1, in an attack that killed 13. The offices were previously bombed in Nov. 2008, in an attack that killed...

Author: /time Magazine | Title: Ahmed Wali Karzai | 10/28/2009 | See Source »

...death threats against Alex W. were reportedly posted on the Internet, Dresden authorities imposed extra security measures for the duration of the trial. Roads around the courthouse have been closed off, and 200 police officers will stand guard until a verdict is reached, which is expected to be on Nov. 11. With tensions running high, German authorities aren't taking any chances this time...

Author: /time Magazine | Title: The 'Headscarf Martyr': Trial of the Century for Muslims | 10/28/2009 | See Source »

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