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Anyone who's ever eaten fast food, on the other hand, will warm to David Novak. The head of Yum! Brands, the largest restaurant chain in the world (KFC, Taco Bell, Pizza Hut), has written a feel-good memoir called The Education of an Accidental CEO. The son of an itinerant government surveyor, Novak attributes his corporate dexterity to having lived in 32 trailer parks by seventh grade. Although he leads a company with nearly 1 million employees, there is a gee-whiz quality to his writing: "We had a blast at Pizza Hut. It is so much...

Author: /time Magazine | Title: C-E-Know-How | 9/27/2007 | See Source »

...player had done one of the toughest things in pro tennis today: he had consecutively defeated three of the world's best players: Andy Roddick of the U.S., Rafael Nadal of Spain and, most astonishingly, Roger Federer of Switzerland. But as the announcer at the Roger's Cup declared Novak Djokovic the champion, he introduced the young man as a native of Croatia, Serbia's less than friendly neighbor. That's like saying a Pakistani is an Indian or an Irishman an Englishman. Serbs all over the world bristled...

Author: /time Magazine | Title: Game, Serbs and Match | 9/4/2007 | See Source »

However, with three players ranked in the world's top ten, and two others not too far behind, most Serbs figure that winning a Grand Slam event like the U.S. Open is bound to happen sooner or later. For now they are just enjoying the ride. "Ana is great! Novak is great! Jelena is great!" Ivana, a Serbian blogger, wrote to the New York Observer website earlier this week. "I am proud to be Serbian!!!" Not since a host of Russian women burst onto the scene several years ago has one nation contributed so much in such a short time...

Author: /time Magazine | Title: Game, Serbs and Match | 9/4/2007 | See Source »

...will rub off on Serbia itself. During and after the NATO bombing that ended the wars in Bosnia and Kosovo, Serbs became stock villains in Western media: the terrorists plotting mayhem in the first year of the HBO series 24 were Serbs. Now, opines "serbiangirl" in a blog, Ana, Novak and Jelena can show "that the Serbian people are not just terorists [sic] and criminals, we are nice, talented and good people!!!" Just don't call them Croats. With reporting by Dejan Anastasijevic/Belgrade

Author: /time Magazine | Title: Game, Serbs and Match | 9/4/2007 | See Source »

...just won't happen. "The one common thread running through his losses is that all those guys play spectacular defense," notes Jim Courier, a former top-ranked player in the world. "What would be winners against most players aren't, and that can frustrate Roger." Nadal, no. 3 ranked Novak Djokovic of Serbia, and Argentine Guillermo Canas, who have all recently beaten Federer, can catch up to his trickiest shots. Canas has ousted Federer twice on hardcourt, the surface on which the U.S. Open is played. "My strength is the way I defend the point," says Canas. "Guys feel...

Author: /time Magazine | Title: Five Ways to Beat Roger Federer | 8/24/2007 | See Source »

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