Word: novak
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...will be the public face of the fund." Lewis says, and Novak's public profile will hopefully draw in advertisers weary of always trying new tricks in traditional advertising formats...
Because the deal with his investors hasn't been signed yet, B.J. Novak '01 can't say too much about his plans for after college...
Surprise is his business. Venture capitalists are paying the young comedian to make pranks-and they're not interested in joy buzzers and fake vomit. Novak's at work on a new business, designing large-scale hoaxes that will seize national media attention to spotlight a sponsor's name...
With a variety show that's a Harvard cult phenomenon, investors' cash in his pocket, and a spot at the podium for the Class Day Ivy Oration, Novak's reputation around campus has gotten big, and whether public nuisances or the next big thing in comedy, his spectacles are getting bigger...
While the fund will also finance "bullet-proof" traditional business models, it's taken up Novak as its most radical comedy experiment and poster...