Word: novela
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Dates: during 1980-1989
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Farfetched? No doubt. But when Tu o Nadie (Nobody but You), the Mexican novela that spun this improbable yarn, was telecast on Los Angeles' KMEX last spring, it drew more viewers for its time slot than any other independent station in the area. Nor was that an anomaly for Los Angeles' thriving Channel 34. An affiliate of SIN (the Spanish International Network), KMEX tops two of the city's three major network affiliates in reaching young adults during certain important time periods. "When I came to this station in 1963, I was told it was a dead-end business because...