Word: novelization
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...places The Discomfort Zone reads like outtakes from a Judy Blume young-adult novel. On a church retreat, a girl caught Franzen cheating at cards and thereafter addressed him as "Cheater." He once publicly confused the words masturbation and menstruation. For a high school speech class, he brought in his stuffed Kanga and Roo toys to illustrate his talk about Australian wildlife. "It's like, if I were making a list of things that I don't want to talk about and don't want to write about publicly, these would be at the top of it," Franzen says. "That...
...Even the security market, says Moore, won't save Segway. Novel technologies must offer a solution to a "broken mission-critical process" to get adopted wholesale. The PT, he observes, offers nothing of the sort. His conclusion? "Segway," he believes, "is a product destined to live in the chasm for ever." Moore suggests Segway consider putting its technology into other devices, and seeing if any of those are better suited to the mass market. And indeed, Segway is beginning to do something like that. It has developed heavy duty carriers called Robotic Mobility Platforms that it is pitching...
...Segway's executives are aware that novel technologies rarely establish themselves first in consumer markets. "It's a chicken or egg problem," says Klee Kleber, vice president of marketing. "People won't buy it until their peers do, and their peers won't buy one until they buy it." Marketers call this treacherous patch of a new product's path to the mass market "the chasm." Companies typically cross it by getting a foothold in a commercial market until consumers grow accustomed to the technology. The pager, for instance, was used mainly by doctors before everybody else caught...
...with Curtis Sittenfeld. In fact, she answers the door of her sunny apartment in downtown Philadelphia with actual aplomb. Sittenfeld has a dramatically curvy nose, dark straight hair and a loud, appealing laugh. Seriocomic misunderstandings are kept to a minimum as we tour the study where she writes her novels; it's airy and messy - she and her boyfriend moved in last August, but there are still boxes on the floor. So far, you would never know that you were visiting the home of the Faulkner of awkwardness. Sittenfeld's first novel, Prep, was the sleeper...
...WHODUNIT BY ... WHO DAT? Apparently, leading a leftist revolution from the jungles of southern Mexico leaves plenty of time for literary pursuits. Zapatista spokesman SUBCOMANDANTE MARCOS has co-written a noir mystery novel, The Uncomfortable Dead, with Spanish crime author Paco Ignacio Taibo II. The story of detectives investigating a government-backed murderer, due in U.S. bookstores next month, isn't the masked rebel's first stab at fiction. In 1999, Marcos, a former professor who travels with a pet rooster, wrote a children's book, Story of the Colors. His new work is an effort to raise awareness...