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Word: novelizes (lookup in dictionary) (lookup stats)
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...agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...usually fairly easy for a movie critic to drum up a date for a screening. But persuading someone to join you at the film adaptation of Cormac McCarthy's solemn, searing postapocalyptic novel The Road is apparently akin to asking if they'll help you transport nuclear waste. One friend essentially declared that even if Pauline Kael rose forth from the grave to endorse this cinematic spectacle of father and son wandering a ruined world in search of uncertain sanctuary, she still would...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

...dirty, hairy (but still pretty) face rose up from the ashy grave of America, bringing McCarthy's "Man" to life in John Hillcoat's bleakly beautiful movie, I was torn between feeling sorry for my unaccompanied self and feeling sorry for the filmmakers. I read McCarthy's lean, brutalizing novel in one unhappy gulp 15 months ago and only recently began to consider myself healed. How do you lure people to a movie made from a book that itself probably should have borne a mental-health warning from the surgeon general? Do you target the innocents or the masochists...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

...slated for release last autumn and bounced around this fall's schedule before landing in Thanksgiving week suggests that the questions stumped the marketing professionals as well. But if Hillcoat--best known for his Australian outlaw tale The Proposition--and screenwriter Joe Penhall felt any pressure to temper the novel's agonies, they shrugged it off. Their Road is respectful of McCarthy's glumness, and they have made no effort to soften the despair...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

Nabokov spent his last years in a grand hotel in Montreux, Switzerland--after Lolita he could afford it--working on a novel called The Original of Laura. But he died before he could finish it, leaving behind a box of 138 index cards that he instructed Vera to destroy. This...

Author: /time Magazine | Title: Piecing Together Nabokov's Last Novel | 11/30/2009 | See Source »

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