Word: novum
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Dates: during 1980-1989
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...company as a whole doubtless will survive and even prosper. Johnson & Johnson makes all manner of sanitary products that have become consumer bywords. Among them: Band-Aids, Stayfree maxi-pads, Ortho-Novum oral contraceptives, many baby products. Tylenol accounted for only $400 million of the company's 1981 sales of nearly $5.4 billion, which ranked J&J No. 68 on the FORTUNE 500 list of the largest U.S. industrial companies. Some Wall Street analysts now guess that the expense of recalling all Tylenol capsules will cause the company to report a loss for the current quarter, but add that...