Word: novum
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...Ortho-Novum-2, a reduced-dose form on sale since last fall...
...Ortho-Novum (Johnson & Johnson's subsidiary, Ortho Pharmaceutical Corp.), on the market since 1962 in a full-dose tablet...
...first year, and 1,000,000 women users have since pushed sales to about $18 million a year. Last week New Jersey's Ortho Pharmaceutical subsidiary of Johnson & Johnson-already the nation's largest producer of vaginal contraceptives-entered the lucrative market with its new Ortho-Novum birth control tablets. The company expects that Ortho-Novum will raise total sales of oral contraceptives to nearly $25 million in 1963 and bring a 30% boost in Ortho's sales...
...Such men, along with scores of their colleagues both in the U.S. and abroad, made 1960 a golden year in the ever advancing Age of Science, which had its tentative beginnings in the Renaissance. In 1620 Britain's Lord Chancellor Francis Bacon, in his Novum Organum (New Instrument), wrote: "Man, by the fall lost his empire over creation, which can be partially recovered, even in this life, by the arts and sciences." The 340 years that have passed since Novum Organum have seen far more scientific change than all the previous 5,000 years...
...Humorist Frank Sullivan, lists of the "Greatest Books" are apt to sound phony and pedantic. Few people, he believes, would read Bacon's Novum Organum, for example, unless they had the latest Agatha Christie concealed inside. Last week Sullivan thought he had discovered a more honest list: the books niched so far this year by students at upstate New York's Union College...