Word: nowitzki
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Just as Dallas Mavericks fans cheer for Dirk Nowitzki (German) and Steve Nash (Canadian), so Madrilenos and Mancunians don't give a hoot about the nationality of a star, so long as he is playing for Real or United. That's indicative of a larger trend. In social matters, Europeans every day are becoming more "European" and less hidebound by national traditions--they worship the same sports stars, they drink the same wines, they dance to the same electronic beats, they vacation on the same beaches. Things go wrong only when attempts are made to craft European institutions...
...Just as Dallas Mavericks fans cheer for Dirk Nowitzki (German) and Steve Nash (Canadian), so Madrilenos and Mancunians don't give a hoot about the nationality of a star, so long as he is playing for Real or United. That's indicative of a larger trend. In social matters, Europeans every day are becoming more "European" and less hidebound by national traditions - they worship the same sports stars, they drink the same wines, they dance to the same electronic beats, they vacation on the same beaches. Things go wrong only when attempts are made to craft European institutions...
...couldn't feel more at home. An All-Star for the second straight year and the league's sixth leading scorer, Nowitzki, 24, like Houston Rockets center Yao Ming and Sacramento Kings forward Peja Stojakovic, belongs to a swelling corps of international players who are winning hearts, minds and dollars, both in the U.S. and abroad. While helping make basketball arguably the world's fastest-growing sport, he and the other sharpshooting globetrotters have managed to captivate hard-to-please hoops fans in the U.S. "Nowitzki's just a freak. He's too big for the small forwards to guard...
...sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker to help peddle the soft drink in their native lands...
...like to be in the spotlight too much," says the shaggy-haired, goatee-sporting Nowitzki. As a teenager, he would stay up most of the night with his buddies to watch NBA play-off games on TV and then stagger into school bleary-eyed. The late-night airing of games continues to pose an obstacle to the league's growth, causing many overseas companies to shy away from sponsorship deals...