Word: npdfashionworld
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...grandparents can't resist buying them as gifts. Thanks in part to the granny-grabber factor, children's clothes have been a consistent bright spot in an otherwise rocky retail environment. "The children's market has bucked the trend," says Marshal Cohen, co-president of the market-research firm NPDFashionworld. "It's the only apparel sector that grew...
...licensing deal with the National Football League. Meanwhile, Under Armour's image of insider cool will be strained as it tries to expand its market beyond committed sports enthusiasts. "It's been able to captivate the hard-core male athlete," says Marshal Cohen, co-president of market-research firm NPDFashionworld. "If there's a brand those athletes feel really helps them, boy, will they be loyal to that brand. But the broader you grow your business, the less of a fanatic the customer is. The casual user shifts from brand to brand...
Sales of men's apparel were down 7% last year from the year before. Sales of women's apparel were down as well, 6.7%. But $89.3 billion was spent on women's clothing, while only $50.9 billion was spent on men's, according to the market-research firm NPDFashionworld. The perennially smaller menswear figures have been exacerbated in recent years by a sluggish economy and the switch to casual dress at work. While a high-quality man's suit, with its attendant tie and shirt, starts at $400, a pair of khakis and a polo shirt...
...mere challenge of testing the product may be inducement enough to buy. "Men like gadgetry, and any kind of product enhancement that doesn't sacrifice style can drive them to purchase even when they don't need to," says Marshal Cohen, co-president of NPDFashionworld. Dockers declined to give specific sale figures, but the company is so pleased with the response to the new product that it has introduced stain-resistant shirts. Ties and dress pants are next...
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