Word: npdfashionworld
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Dates: during 2002-2002
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Sales of men's apparel were down 7% last year from the year before. Sales of women's apparel were down as well, 6.7%. But $89.3 billion was spent on women's clothing, while only $50.9 billion was spent on men's, according to the market-research firm NPDFashionworld. The perennially smaller menswear figures have been exacerbated in recent years by a sluggish economy and the switch to casual dress at work. While a high-quality man's suit, with its attendant tie and shirt, starts at $400, a pair of khakis and a polo shirt...
...mere challenge of testing the product may be inducement enough to buy. "Men like gadgetry, and any kind of product enhancement that doesn't sacrifice style can drive them to purchase even when they don't need to," says Marshal Cohen, co-president of NPDFashionworld. Dockers declined to give specific sale figures, but the company is so pleased with the response to the new product that it has introduced stain-resistant shirts. Ties and dress pants are next...
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