Word: nrc
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Dates: during 2000-2009
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...After TMI, the industry became radioactive. A famous NRC study found the potential for hundreds of thousands of deaths from a catastrophic meltdown. The federal government hasn't met its responsibility to store nuclear waste, despite pouring billions of dollars into a hole in Nevada. Nuclear energy got caught up in the nuclear freeze, even though that was supposed to be about nuclear weapons, and the spread of terrorism and rogue states has lent some credence to fears of proliferation. After Chernobyl, which was much worse than TMI, nuclear power seemed like way more trouble than it was worth...
...generations of journalists, life at the afternoon daily NRC Handelsblad was as warm and comfortable as a Dutch kitchen. The Netherlands' young burghers signed up for a home subscription when they got their first jobs and reluctantly let their subscriptions lapse when they died. If you were fortunate enough to work there as a journalist, you never had to worry about looking for another job. If there wasn't enough space for a particular subject, the paper simply added a supplement...
...happens, it was just the beginning. In March 2006, Handelsblad launched NRC Next, a splashy morning digest of the afternoon paper's best stuff, plus its own analysis and features written by a staff of young journalists. Nijenhuis, who became NRC Next's editor, thinks of it less as a daily paper than a daily magazine aimed directly at Handelsblad's lost generation of rich young readers. At one euro, the skinny NRC Next is only two-thirds the price of Handelsblad, but it looks and feels way cooler - the paper it's printed on, for instance, is slightly heavier...
Younger, Sexier No one's denying the grimness of newspaper arithmetic. But, like editor Nijenhuis and his colleagues at NRC Handelsblad, some are fighting back with clever reinventions of the format. Take NRC Next, which editorially is a mixed bag of analysis and fun. You may get a recycled profile of Barack Obama; if it's good on Tuesday, why shouldn't it be just as good on Wednesday? During a big soccer championship you might find a daily photo of a hunky player with an appraisal of his physique by Next's female staffers. What you won't find...
When it launched, NRC Next gave itself a goal of 80,000 daily readers in three years. NRC claims the paper's selling about 10,000 over that mark and that it made a profit of about $3.3 million on sales of $25 million in 2008. "Newspapers are so conservative, and now they're panicking, saying they've got to cut quality, cut costs," says Nijenhuis. "We say that's exactly what...