Word: nried
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...India's vast array of matchmaking web sites, horoscopes are being replaced by income statements. Questions about family history are being dwarfed by questions about potential layoffs. And the U.S.-based, NRI (Non Resident India) groom - once the most coveted prize at the top of the Indian matrimonial hierarchy and seen by many families in India as their daughter's ticket to a better life - has become the latest casualty of the world's economic downturn...
...years ago, Indian men born or working abroad could almost be assured of meeting a dozen or so possible brides on wife-hunting trips to India. "Typically, NRI women want to marry NRI men, and NRI men want to marry native Indian women," says Sandeep Amar, business head for SimplyMarry.com. (The discrepancy comes from the perception that a woman living in India will have remained true to the culture under less western influence.) These days, though, male suitors would be lucky to meet even one. Many women looking for a husband on India's matrimonial web sites, such...
...financial and personal success. "In the early nineties, a guy who earned $100 in India would go abroad and make ten to twenty times that amount of money," says Murugavel Janakiraman, founder and CEO of Bharatmatrimony.com, a matrimonial website with a subscriber base of 15 million. "The demand for [ NRI men] was at its peak during that time...
...past year, the economic downturn and the rise of India as a global player has changed all that. On SimplyMarry.com, another popular online matchmaker service, users' search for NRI men has gone down by 15%, reports Amar. NRI men, for their part, appear to have gotten the hint. There were also 20% fewer postings by men living abroad...
...from the Indian idiom which is larger than life and melodramatic." Film director Deol adds, "At the end of the day, [India's] big studios and big filmmakers know their market well, they know where the revenues lie. They will continue to make films for India and for the NRI [non-resident Indian] market, but not for the non-Indian market...