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Almost every business has its own specialized speech and the above paragraphs are written in the trade talk of the printing and publishing business, with a few words and phrases peculiar to TIME itself. I thought you (both subs and NS readers) might enjoy translating the apparent doubletalk. Here is a glossary of some of the everyday expressions used in TIME'S editorial circulation, advertising and production departments: Bioperse (n.) : Biographical and personality material...
...which he is proudest are India's Nehru, Generals MacArthur, Eisenhower and Ridgway, Man of the Year Mossadegh, France's late General de Lattre and Warren Austin. Among those who turned him down were Churchill, Truman, Egypt's King Farouk, Argentina's Peróns and Vasily Stalin...
...last-minute tinkering and tuning had been done. The standard stock cars-among them British Allards and Sunbeam Talbots, French Simcas and Citroëns, Italian Lancias and Alfa Romeos-were as ready as they would ever be. At a series of watch-tick signals, 328 grim-faced drivers from 18 nations set out from such widely scattered starting points as Lisbon, Palermo, Oslo, Glasgow, Munich, Stockholm. Their goal, some 3,300 roundabout kilometers (2,000 miles) away: Monte Carlo -and a million francs (about $3,000) first prize...
...second thought, the "popular" demand for a Perón-Perón ticket seemed less than overwhelming. Only 250,000, instead of the expected 2,000,000, had turned out for last fortnight's monster meeting at which the Peróns said yes. Some Peronista chieftains began to complain that too many traditions were being broken too fast and that the Sefiora had better restrain her ambitions for a while. At the last minute, moreover, Argentina's soldiers were reported bridling at the unspeakable thought that if Perón should die, a woman would...
...appear to be a reluctant surrender to the irresistible popular will. Huge crowds and tremendous noises were required. Therefore the rally. The scenario called for the mob to shout for Perón & Perón until all Argentina had heard well. After that, the Peróns' decision-and a great moment for the onetime actress who is now the most powerful woman in the Americas...